The Admin Guide provides a complete overview of key catalog attributes that directly influence your storeโs performance. Each section highlights critical areasโsuch as product data quality, collection completeness, SEO readiness, and discount accuracy. Understanding and resolving these issues improves discoverability, customer experience, and overall sales outcomes.
๐งพ 87% of online shoppers rely on accurate product details for purchase decisions.
๐ Inaccurate SKUs/barcodes cause fulfillment and inventory sync errors.
๐ 60% of customers wonโt return to stores with poor product data.
๐ท๏ธ 20% of conversions are lost due to missing/unclear images.
| Attribute | Why Important | Potential Issues if Not Fixed |
|---|---|---|
| SKU | Unique identifier for inventory and order management. | Inventory confusion, fulfillment errors, reporting issues. |
| Barcode | Essential for POS, scanning, and integrations. | Cannot use barcode scanners, integration failures. |
| Price | Determines what customers pay. | Products may not sell, or sell at a loss. |
| Compare-at Price | Shows discounts and promotions. | Discounts not visible, missed marketing opportunities. |
| Image | Visual appeal, trust, and conversion. | Low conversion, unprofessional appearance. |
| Alt Text | Accessibility and SEO. | Poor SEO, inaccessible to visually impaired users. |
| Description | Informs and persuades customers. | Low conversion, high return rate. |
| Tags | Helps with filtering and search. | Hard to find products, poor navigation. |
| Vendor | Tracks supplier/source. | Supplier confusion, reporting issues. |
| Quantity | Inventory management. | Overselling, stockouts, customer complaints. |
| Collection | Organizes products for browsing. | Products not discoverable, poor navigation. |
๐ 70% of customers prefer browsing via collections.
๐ Structured collections improve SEO & navigation.
๐ Complete metadata boosts CTR by 20โ30%.
| Attribute | Why Important | Issues if Missing |
|---|---|---|
| Collection Name | Guides browsing. | Confusion, lost sales. |
| Handle | SEO-friendly URLs. | Broken links, poor SEO. |
| Image | Visual appeal. | Unattractive catalog. |
โ ๏ธ Inconsistent variants increase cart abandonment by 15โ20%.
| Attribute | Why Important | Issues |
|---|---|---|
| Variant Names | Improves professionalism. | Customer confusion. |
| Option Values | Helps filtering. | Report inaccuracy. |
๐ SEO-friendly titles & descriptions can boost organic traffic by 30โ50%.
| Attribute | Why Important | Issues |
|---|---|---|
| Title | Improves ranking. | Low traffic. |
| Alt Text | Accessibility + SEO. | Poor discoverability. |
๐ 61% of shoppers say discount clarity influences purchases.
| Attribute | Why Important | Issues |
|---|---|---|
| Compare-at Price | Shows savings. | Missed conversions. |
| Active Discounts | Track promotions. | Overlapping promos. |